Sunday, 18 September 2011

Music Video Analysis: Abstract

No Doubt - Hella Good
Directed By: Mark Romanek 



Hella Good" is a song by the band: No Doubt. It’s from their fifth studio album Rock Steady (2001). The target audience is fans of the ‘alternative rock’ genre. It appeals to both males and females, as No Doubt can been seen as a rock band that males tend to be fans of, but due to the band being fronted by a female, the song will appeal also to females. The band is not so much mainstream, therefore the audience is mostly ‘No Doubt’ fans. The genre of this song is: Alternative Rock. 


The music video for this is one of an abstract form. This is because everything that happens in the video is unrelated to the song and is seen as random as the video does not follow any plot; the video depicts the band as a group of punk rockers squatting in an abandoned ship while the rest are chasing Stefani throughout the ship. During the course of the video, the band members perform the song, using bodyboards to float electronic equipment, and they and their friends explore and dance throughout the ship. There are also sequences of people riding on personal water crafts, Stefani performing on a coiled rope, people playing Jet Set Radio Future, and Stefani broadcasting on a pirate radio station. However there is some performance as there you can see the band playing at some points and lip-syncing. The video has an artistic feel to it due to it being filmed in black and white. The video is completely location based, using such locations as: an abandoned ship and sequences of people riding on water jets, on open water.  



The music video was moderately successful. Following a premiere on an episode of MTV's Making The Video, it reached number four on the network's video countdown Total Request Live. On YouTube its current views are: 4, 948, 826.



The video uses a wide range of camera shots, some of these include: long shots, close ups, extreme close ups, medium shots, forward tracking, panning, wide shot etc. The editing is mainly is jump cuts as it changes from one location to another and from one shot to a completely different; this gives the effects of it being abstract too as the camera movements seem to be completely randomly organised. Also, the editing is of a quick pace to reflect to temp of the song. 


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