Target Audience

We targeted our audience to be in the age range of 12 to 20. This is because the results we received from any audience research we carried out, as the majority of participants were in the between the ages of 16 - 18. Also, Katy Perry attracts an audience of this range and as we did a Katy Perry track ‘Not like the Movies’ it only seemed appropriate to cater to this audience. As this is a pop track as well younger people such as young teenagers are the most active age group to listen to pop music. Our music video was aimed more towards females than males, as we felt the narrative will relate towards females better as its to do with heartbreak and love.